Targeted Direct E-mail
uses direct e-mail marketing to reach your audience with
messages so targeted, it’s almost like personal mail. Unlike
those
companies that take a shotgun approach to marketing by
indiscriminately spamming the entire Web,
targets
consumers who "opt-in" to receive commercial e-mail about
your products and services.
Targeted Audience
Branding
Direct Response
Loyalty
Re-marketing
Retention direct e-mail is a great online marketing tool
works with both stand-alone opt-in lists as well as media-sponsored
e-mail newsletters. Our methodology
includes testing across many types of lists, targeted messages and
direct e-mail mediums. In addition,
utilizes tracking to review where the "click thru's" attrition
and use this information to re-market to those web users.
Double-digit response rates to our direct e-mail campaigns are fairly
common. We can design, develop, execute
and monitor your direct e-mail marketing campaign that’s targeted
to your specific market.
Online Public Relations
As each day passes, thousands of new Internet domain names are registered.
Unfortunately, this type of
accelerated saturation not only increases potential customers' choices
but also clouds their ability to find the right
companies—your company. Fortunately, Business3’s Online
PR effectively combats these issues by dramatically
increasing your credibility and visibility to those who matter. You
need visibility to effectively access a market.
Consumers like to interact with brands with which they're familiar.
The secret to a successful PR campaign is getting
quality PR information into the hands of those who can help you the
most.
At ,
we provide our clients with a full-service PR campaign. This includes
strategic analysis, PR writing
and dissemination, constant monitoring of the effectiveness of the
campaign and making essential changes, when
necessary. We will work with you to generate effective PR that offers
relevant news without the "hype" and that is
tailored to your needs and marketing objectives. With relationships
among 3,000+ people in the local and national
online PR community,
gives the right information to the right people at the right time.
Promotions
Promotions are an excellent tool to help customer retention, increase
web exposure, garner valuable customer
profile information and can also be used to enhance future customer
and revenue acquisition strategies.
's
promotions range from product bundling, price discounts, sweepstakes,
contests, giveaways and
Web-casts. Promotions can also provide you with an invaluable tool
utilized for customer retention. They encourage
a desired behavior pattern from consumers. For example, if a company
wishes to encourage repeat purchases, a
contest which offers tiered prize levels based on the number of purchases
is very effective.
will work with you to create and sustain promotions that help you
build additional access points to your
target markets, resulting in additional clients, higher customer retention
rates and greater revenues.
Generate traffic
Increase acquisitions
Increase global awareness
Receive valuable data
Search Engine Optimization
With all the growth of the Internet, it's easy for your Web site to
get lost in the crowd. Especially when so many companies are offering
similar goods and services. According to PC Online, November 1999,
there are over one
billion web pages on the internet. In addition, HotBot reported in
1999 that only 19% of all web pages are being
added to most search engine databases. With these challenges in mind,
there's one large step you can take that
can put your site out in front: Search Engine Optimization
(SEO), is a customized process that earns you a higher ranking
on the top Internet search engines. And since search engines like
AltaVista, Excite, HotBot, and Lycos are how most Internet users find
what they want, higher rankings can mean a terrific jump in exposure
and pin-pointed, target market accuracy. Ultimately, this is one of
the most cost-effective ways to drive qualified traffic to your site.
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