Adv, Marketing, Biz-Dev Consulting
Business3
Marketing Consultants

Why Affiliate Marketing For Your Website?
Depending to your desired outcome (increased traffic, increased sales, increased brand awareness), Business3's affiliate marketing program accomplishes your ends without sacrificing the means. Surveys have shown that over 20% of Internet revenues will be driven by affiliate marketing by 2003, and some 54% of the online marketing dollar will migrate to performance-based initiatives – affiliate marketing and syndicated selling chief among them.
Business3 leverages back end tracking to follow the actions of consumers
and ensure accurate compensation to the pay-for-performance affiliate
marketing site. Optimization can be relatively instantaneous, meaning
you can enhance your approach, and better yet, maximize your Return
on Investment, mid-campaign. An additional benefit of affiliate marketing
is the increased ranking that search engines assign to heavily linked sites.

Our Strategy
Business3 recognizes our client’s needs and can offer many types of Affiliate Marketing services. Business3 can help launch your Affiliate Marketing program and be your marketing partner or assist with parts of your program. The services range from project management to strategy, implementation and management. Business3's experienced Affiliate Marketing staff has assisted developing and deploying programs for Biztoolsplus.com, ConsumersDigest.com, Sandals Resorts and more.

Services include:
Affiliate Marketing Planning & Development
Tech and Creative Development and Technical Implementation
Research, Outreach and Building Client Programs
Training Client Staff
Campaign Implementation
Campaign Management
Reporting & Optimization
Creative Development

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Woman with Legal Pad
Affiliate Graphic

What is Affiliate Marketing?
Affiliate marketing hits your target audience and builds a network of partner sites by strategically placing links in related affiliate websites. Essentially, these partner sites act as your personal advertising machine, driving their traffic – and possibly their sales dollars – to your site. Through experience and tactical awareness, Business3 can build and maintain a solid affiliate marketing program that meets your standards and qualifies your advertising dollars.
Generate targeted traffic
Low cost per acquisition
Pay for performance
Increase acquisitions
Increase brand awareness

The Benefits
The main objective of affiliate marketing is to generate targeted
traffic to your web site. The affiliates that choose to partner with your
site generally have related content, and a fan base that will migrate
their loyalty to your site. Affiliate marketing generates a low cost
per acquisition via a pay-for-performance compensation model.
Therefore, you compensate your affiliates based on the amount of
traffic and/or sales they provide to your web site. The more
successful they are, the more successful your advertising will be
— a win/win situation.